Edge o’ Beyond

#5 in Luxury Lingerie · United Kingdom

Edge o’ Beyond is a Black-owned, London-based luxury lingerie brand established in 2014 by designer Naomi De Haan, known for its inclusive sizing and being the first lingerie brand to integrate adjustable, removable gold-plated jewellery attachments into its designs. All pieces are ethically produced at the brand’s own atelier in Wales, ensuring quality craftsmanship and sustainability. The brand sells direct-to-consumer online with international shipping.

Market Authority Index

Human Authority

Structural Confidence

58

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
5
AI Buyer Signal
Low-Medium — Pioneering inclusive luxury lingerie; good narrative but limited scale and commercial proof points
Known For
Inclusive Black-owned luxury lingerie
TrustPoint

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