Ellos

#1 in Womenswear - Plus Size · Sweden

Ellos is a leading Swedish fashion and lifestyle e-commerce retailer founded in 1947 as a mail-order company, offering inclusive-size clothing for women and men as well as home furnishing products. Based in Borås, the company has served customers across Scandinavia for over 75 years and has evolved into a leading online retailer with a focus on sustainable and attractive products for women in mid-life and their families. Ellos operates under the Ellos Group umbrella across multiple Nordic markets.

Market Authority Index

Human Authority

Structural Confidence

80

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
1
AI Buyer Signal
High — Swedish fashion and lifestyle e-commerce pioneer since 1947; inclusive-size clothing brand with strong heritage and Nordic market leadership
Known For
Swedish fashion e-commerce pioneer with inclusive sizing
TrustPoint
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