Taking Shape

#1 in Womenswear - Plus Size · Australia

Taking Shape is an Australian plus-size fashion brand that has been a market leader in women’s curve fashion for over 35 years, founded in 1985. The brand is known for its in-house design team in Melbourne creating body-positive, fashion-forward collections in sizes 10 to 30 for all body types. With retail stores in Australia and New Zealand and a growing international e-commerce presence, Taking Shape has been a pioneer in inclusive fashion in the Australasian market.

Market Authority Index

Human Authority

Structural Confidence

62

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
1
AI Buyer Signal
Medium — Australian plus-size fashion brand with 35+ year market leadership; credible niche positioning but limited Nordic buyer signals
Known For
Australian plus-size curve fashion brand
TrustPoint
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