AliceDot.

#3 in Womenswear - Plus Size · Sweden

Swedish plus-size women’s fashion brand (Alice & Fay AB, org nr 556905-3753), founded 2012 by CEO Cecilia Alatalo. Trading since August 2013 from Upplands Väsby. Own-design collections in sizes 42–56 with in-house designer Maria (Accademia Italiana Florence). 1 employee. Revenue SEK 2.4M (FY2025). UC Sigill creditworthiness certification.

Market Authority Index

Human Authority

Structural Confidence

71

65

84

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
3
AI Buyer Signal
Medium-High — Swedish plus-size women’s fashion brand since 2012 with TrustPoint survey (92.5% improved body comfort) and verified buyer credibility
Known For
Swedish plus-size women’s fashion with verified buyer outcomes
TrustPoint
TrustPoint Verified

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