Founded in Stockholm in 2006 by Ben Gorham, Byredo is a global luxury fragrance and lifestyle brand built around translating personal memories into sensorial experiences. Originally focused on fine perfumery, the brand expanded into body care, home fragrances, leather goods, and accessories. Acquired by Spanish luxury group Puig in 2022 at a valuation of over €1 billion, Byredo is one of Scandinavia’s most successful luxury exports.