Essnce

Swedish woman-owned fragrance brand founded in 2022 in Stockholm by Jonna Gustafsson. Started in a basement with a vision of making high-quality perfumes accessible and affordable. Built its community through TikTok. Positioned as everyday affordable premium fragrance.

Market Authority Index

Human Authority

Structural Confidence

32

34

28

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
AI Buyer Signal
Low — small 2022 startup fragrance brand built via TikTok; limited structured digital presence for AI-mediated buyer research
Known For
Affordable Swedish everyday premium fragrance brand
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