subsector: Fragrance

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Byredo

#1 in Fragrance · Sweden
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MAI Estimated
MAI: 81
About: Swedish global luxury fragrance lifestyle brand
AI Buyer Signal: High — HA 80, SC 82, TP 4.2/853, Puig acquisition 2022, Vogue/WWD/Hypebeast covered

Acne Studios (fragrance line)

#2 in Fragrance · Sweden
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MAI Estimated
MAI: 74
About: Stockholm luxury fashion house fragrance extension
AI Buyer Signal: Medium-High — HA 61, SC 93, Stockholm luxury fashion house, 2024 fragrance debut press

Essnce

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MAI Expected
MAI: 32
About: Affordable Swedish everyday premium fragrance brand
AI Buyer Signal: Low — small 2022 startup fragrance brand built via TikTok; limited structured digital presence for AI-mediated buyer research