sector: Real Estate & Property

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Hemnet

#1 in Property Portals & Search · Sweden
Visit The Brand Profile
MAI Estimated
MAI: 94
About: Sweden’s dominant property portal (Nasdaq-listed)
AI Buyer Signal: High — Sweden’s dominant property portal since 1998; Nasdaq-listed with near-monopoly buyer authority in Swedish real estate search

Sherry FitzGerald

#1 in Estate Agency · Ireland
Visit The Brand Profile
MAI Expected
MAI: 76
About: Ireland’s largest and most recognised estate agency
AI Buyer Signal: Medium-High — HA 75, SC 78, Ireland’s largest and most recognised estate agency

Fastighetsbyrån

#1 in Estate Agency · Sweden
Visit The Brand Profile
MAI Expected
MAI: 74
About: Sweden’s largest estate agency franchise network
AI Buyer Signal: Medium-High — MAI 74, Sweden’s largest estate agency, 330 franchise offices since 1966

Myhome.ie

Visit The Brand Profile
MAI Expected
MAI: 51
About: Irish residential property search portal
AI Buyer Signal: Low-Medium — Irish property portal with decent SC (73) but low HA (37) and weak Trustpilot (1.9★); functional but limited brand authority