The Market Authority Index is the first independent benchmark of how businesses are perceived, verified, and positioned across public channels. With over 160 brands assessed and benchmarked across 28 sectors, the dataset is growing into the most comprehensive measure of brand credibility in the Nordic and European market.
We work with brands, agencies, and organisations who want to use this intelligence to make better decisions.
A tailored assessment of your business across eight independently verified dimensions, four measuring Human Authority (how your market perceives you) and four measuring Structural Confidence (how sound your business foundations are). Every assessment is built on publicly available, third-party verified data and run against the Market Authority Standard. Nothing is self-reported.
Free — Market Authority Index Score
Your composite Market Authority Index score on a scale of 0 to 100, based on public signals. A fast, independent benchmark of where you stand today.
Request your free score at digitalscorecard.com/mai
€1,000 — Full Assessment + Workshop
Everything in the Full Assessment Package, plus a half-day workshop with Digital Scorecard. We walk through your results together, discuss strategic priorities, answer questions, and help you build an internal plan of action. Ideal for leadership teams, boards, or brand strategy sessions.
€500 — Full Assessment Package
A comprehensive, analyst-led assessment tailored to your specific market and competitive context. Includes:
This is not an automated report. Every assessment is reviewed, contextualised, and tailored to your business.
The Market Authority Index gives agencies something no other tool can: a scored, independent analysis of a prospect’s market authority before you walk into the pitch.
Run an assessment on a prospective client. Walk into the meeting with a credible, data-backed diagnosis of where they stand and what needs to change. Differentiate your pitch from every other agency in the room.
Annual Partnership — €1,500 per year
As a partner, you get:
Training — €500 for partners / €1,000 for non-partners
A structured programme covering the Market Authority Index methodology, scoring framework, how to run assessments, and how to present findings to clients. Designed to give your team the confidence to use the framework independently and credibly.
Agencies spend significant budget on pitching for new clients. The Market Authority Index turns that cost into an advantage:
Winning one client can be worth tens of thousands in fees. An assessment at a fraction of that cost is a low-risk, high-return investment in your pitch.
Custom analysis and reports built on proprietary Market Authority Index data across 28 sectors and over 160 assessed brands. For organisations that need intelligence beyond individual brand assessments.
€2,500 — Bespoke Sector Analysis & Report
A commissioned report tailored to your specific requirements. Examples include:
Every report includes full scoring breakdowns, sub-pillar analysis, competitive positioning, and sector-specific commentary. Data is drawn from the Market Authority Index dataset and supplemented with targeted primary research where needed.
€4,000 — Bespoke Analysis + Workshop
Everything in the bespoke report, plus a half-day discussion session to walk through findings, explore strategic implications, and plan next steps. Suitable for boards, investment committees, strategy off-sites, or association leadership meetings.
The Market Authority Index is an independent, analyst-led benchmark maintained by Digital Scorecard. It measures business credibility across eight independently verified dimensions using only publicly available, third-party data. No information is self-reported, submitted, or approved by the businesses being assessed.
The methodology is published as The Market Authority Standard (Nugent, E., 2025, Version 1.1) and applied consistently across every assessment.
Assessed brands scoring 65 or above receive Market Authority certification (Certified, Silver, or Gold). The full certified directory is available at digitalscorecard.com/mai.
For more information, visit the Market Authority Assessment page or contact us.
