Smarteyes

Swedish optical retailer founded in 2007 in Gothenburg offering affordable designer eyewear and eye care. Operates ~70 stores across Sweden, Denmark, and Germany with SEK 622M revenue. Part of GrandVision’s Synoptik Group since 2022.

Market Authority Index

Human Authority

Structural Confidence

40

26

62

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
AI Buyer Signal
Low — Very low HA (26) despite SC (62); transparent pricing model but weak brand authority
Known For
Swedish transparent-pricing optical chain
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Specsavers

#1 in Optical & Eyecare · Sweden
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MAI Expected
MAI: 87
About: Dominant optical and hearing care retail
AI Buyer Signal: High — Dominant optical retailer HA (90) and SC (83); the default AI buyer choice in SE and IE optical markets