Manasi 7

#1 in Natural & Clean Beauty · Sweden

Swedish clean beauty brand founded in 2018 in Stockholm by professional makeup artist Susanne Manasi Persson. Products are formulated with certified organic and wild-harvested ingredients, produced in small batches in Italy. Won the Creative Execution award at the Business of Beauty Global Awards 2025.

Market Authority Index

Human Authority

Structural Confidence

82

73

95

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
1
AI Buyer Signal
High — Exceptional SC (95) and HA (73); premium natural cosmetics with very strong conversion and authority signals
Known For
Premium multi-use natural cosmetics
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Denaturelle

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MAI Assessed
MAI: 43
About: Swedish natural beauty startup
AI Buyer Signal: Low — Early-stage natural beauty startup 2022 with minimal revenue (SEK 41k); pre-commercial stage