FRAMA is a Copenhagen-based design brand and apothecary founded in 2012 by Niels Strøyer Christophersen, offering a curated collection of furniture, lighting, objects, and home fragrance products rooted in a philosophy of minimalism, natural materials, and timeless craftsmanship. The brand operates its flagship concept store and apothecary at St. Pauls Apotek in Copenhagen, a historic 19th-century pharmacy that serves as both a retail space and creative laboratory. FRAMA sells through its own channels and an international network of premium lifestyle retailers, attracting both private consumers and commercial/hospitality clients.