Betty and Belle is an award-winning UK lingerie specialist founded in 2007 and based in Altrincham, Cheshire, offering expertly fitted bras, post-surgery bras, mastectomy prostheses, swimwear, and bridal lingerie for women of all sizes. The company is owned and run by Geraldine Hurd, one of the UK’s most experienced bra fitters, providing personalised fitting advice both in-store and online. Betty and Belle is particularly renowned for its specialist support for women who have undergone breast cancer surgery.
