Equestrian Stockholm
Swedish premium equestrian brand founded in 2015. D2C e-commerce + 130+ wholesale retailers in 27 countries. PE-backed by Priveq since 2022. Products: saddle pads, riding breeches, riding tights, brushing boots, ear bonnets, base layers, accessories. Two tiers: premium flagship and Line Collection.
Juniper
Juniper (Juniper of Sweden AB) is a Swedish D2C premium bedding brand founded in 2018 by Mathilda Wibom Westerberg, inspired by a stay at Gran Hotel Son Net in Mallorca. The brand offers 430TC Supima Sateen bed linen, 700gsm towels, bathrobes, fragrance, and decorative pillows. Products are designed in Sweden and manufactured in Portugal. The […]
Fashion Forms
Fashion Forms® is a pioneering US-based intimate apparel brand founded in 1993 by Ann Deal in Austin, Texas. The company created the adhesive body bra category in North America and holds 14 patents and 18 trademarks. Distributed in 9,000+ retail stores globally, Fashion Forms is the market leader in backless and strapless intimate apparel solutions. […]
Smart Form Sweden
Smart Form Sweden AB (Org: 559259-2454) is a Malmö-based micro design studio founded in 2020 by Robert Bengtsson, specialising in modular, sustainable furniture and interior objects crafted from natural materials (concrete, cork, wood). The flagship System LEVEL range provides architecturally-inspired modular configurations for homes and commercial environments. The founder holds a Certified Impact Auditor (ISO […]
VardaMedStil
VardaMedStil AB is a Malmo-based Swedish e-commerce startup (incorporated May 7, 2025) selling stylish healthcare accessories, workwear, and footwear to nurses, doctors, veterinarians, dental workers, physiotherapists, and students via a Shopify storefront. The brand identity centres on bringing personality and aesthetic consideration to healthcare professional uniforms.
VeckansE
VeckansE is a Swedish digital flyer aggregator founded in 2011 and operated by Cartero Digital Marketing AB. The platform aggregates weekly promotional circulars from 18+ major Swedish retailers (ICA, Coop, Willys, Lidl, MiO, Jula etc.) delivering a free B2C deal-discovery service. The B2B proposition (Annonsera) monetises retailer media spend through digital flyer placements, banner advertising, […]
TinySeats
TinySeats Asia is the Asian market arm of TinySeats Europe AB (Sweden, est. 2020), founded by David Kristian Sandgren. The brand sells the TinySeats Two: a premium foldable rear-facing car seat (UN R129 i-Size, Red Dot Award 2020, Folksam Good Choice 2025) targeting urban parents who use ride-sharing, manage multiple vehicles, or travel frequently in […]
Maria Nila
Maria Nila is a Swedish professional haircare brand known for its 100% vegan and cruelty-free formulations, producing high-performance colour-care and styling products distributed to salons worldwide. The family-run business is committed to sustainable beauty through eco-friendly packaging and production from its factory in Helsingborg. It sells to both professional salons and direct to consumers.
BRUNS Products
BRUNS Products is a Swedish professional haircare brand founded by hairdressers Johanna Lindskoug and Cecilia Gärding, offering handcrafted, toxin-free formulas. Based in Sweden, the brand emphasizes natural and organic ingredients and a strong sustainability ethos for both salon professionals and consumers.
Klong
Klong is a Swedish design brand founded in 2000, known for its minimalist and functional home décor including vases, candle holders, and accessories. Their products are crafted in brushed metal and glass, reflecting a clean Scandinavian aesthetic and distributed through design stores across Europe.
Himla
Himla is a Swedish textile design company offering bed linen, interior textiles, and home accessories characterised by timeless Scandinavian design. It sells through its online store, retail partners, and interior design trade channels.
Maria Åkerberg
Maria Åkerberg is one of Sweden’s leading professional organic skincare brands, founded in Frillesås with a “Deepskin Organics” philosophy centered on deeply nourishing the skin using certified organic ingredients. Products are used by professional spas and therapists as well as by individual consumers seeking natural beauty solutions.
Rosendahl Design Group
Rosendahl Design Group is a Danish-Swedish design house founded in 1984, uniting iconic Scandinavian brands including Rosendahl, Lyngby Porcelæn, and Kay Bojesen. They design and distribute high-quality lifestyle and tableware products that combine contemporary design with classic Nordic traditions.
Anita
Anita is a fifth-generation German family business founded in 1886 in Bavaria and one of the world’s leading specialists in lingerie, swimwear, and maternity wear. With around 1,600 employees and over 20 subsidiaries operating in more than 60 countries, Anita’s product lines span maternity, active, post-mastectomy care, classic lingerie, and the fashion brand Rosa Faia. […]
STOFF Nagel
STOFF Nagel is a Danish design brand known for its iconic modular candleholder system, originally designed in the 1960s by architect Ernst Nagel. Revived by STOFF Copenhagen, the brand produces sculptural, stackable brass and chrome candle holders that have become a staple of Scandinavian interior design.
Fine Little Day
Fine Little Day is a Swedish lifestyle and design brand founded in 2007 by Elisabeth Dunker, offering high-quality posters, textiles, and home accessories with a minimalist Scandinavian aesthetic. Their products are sold globally through their own online shop and selected design retailers, blending artistry with everyday living.
Weleda
Swiss natural cosmetics and anthroposophic medicine company founded in 1921 and headquartered in Arlesheim. World’s leading manufacturer of certified natural cosmetics, operating in 50+ countries with 2,200+ employees. Achieved record revenue of €456M in 2024; certified B Corp.
Belid
Swedish lighting manufacturer founded in 1969 in Varberg. Produces handcrafted luminaires for home, professional, and industrial markets with ~160 employees and SEK 210M revenue. Parent company Belid Lighting Group also owns Danish brand Herstal; backed by PE firm Accent Equity since 2018.
Örsjö Belysning
Family-owned Swedish lighting manufacturer founded in 1948 in Örsjö village near Nybro, Småland. Produces premium handcrafted lamps in its own local factory. Rebranded as Örsjö Belysning in 1997 and collaborates with leading Scandinavian designers including Claesson Koivisto Rune.
ACO
Nordic pharmaceutical skincare brand founded in 1939 in Sweden; the name derives from ‘Apotekens Composita’. Operated by ACO Hud Nordic AB, headquartered in Stockholm. Sold exclusively at pharmacies across Scandinavia; all products are vegan and cruelty-free.
Watt & Veke
Swedish lighting design brand founded in 1998 in Stockholm. Designs and produces lamps and home lighting with a focus on timeless Scandinavian aesthetics and sustainability. Known for its Christmas stars and pendant lamps, sold across the Nordics and wider Europe.