Equestrian Stockholm
Swedish premium equestrian brand founded in 2015. D2C e-commerce + 130+ wholesale retailers in 27 countries. PE-backed by Priveq since 2022. Products: saddle pads, riding breeches, riding tights, brushing boots, ear bonnets, base layers, accessories. Two tiers: premium flagship and Line Collection.
Juniper
Juniper (Juniper of Sweden AB) is a Swedish D2C premium bedding brand founded in 2018 by Mathilda Wibom Westerberg, inspired by a stay at Gran Hotel Son Net in Mallorca. The brand offers 430TC Supima Sateen bed linen, 700gsm towels, bathrobes, fragrance, and decorative pillows. Products are designed in Sweden and manufactured in Portugal. The […]
Fashion Forms
Fashion Forms® is a pioneering US-based intimate apparel brand founded in 1993 by Ann Deal in Austin, Texas. The company created the adhesive body bra category in North America and holds 14 patents and 18 trademarks. Distributed in 9,000+ retail stores globally, Fashion Forms is the market leader in backless and strapless intimate apparel solutions. […]
Smart Form Sweden
Smart Form Sweden AB (Org: 559259-2454) is a Malmö-based micro design studio founded in 2020 by Robert Bengtsson, specialising in modular, sustainable furniture and interior objects crafted from natural materials (concrete, cork, wood). The flagship System LEVEL range provides architecturally-inspired modular configurations for homes and commercial environments. The founder holds a Certified Impact Auditor (ISO […]
VardaMedStil
VardaMedStil AB is a Malmo-based Swedish e-commerce startup (incorporated May 7, 2025) selling stylish healthcare accessories, workwear, and footwear to nurses, doctors, veterinarians, dental workers, physiotherapists, and students via a Shopify storefront. The brand identity centres on bringing personality and aesthetic consideration to healthcare professional uniforms.
VeckansE
VeckansE is a Swedish digital flyer aggregator founded in 2011 and operated by Cartero Digital Marketing AB. The platform aggregates weekly promotional circulars from 18+ major Swedish retailers (ICA, Coop, Willys, Lidl, MiO, Jula etc.) delivering a free B2C deal-discovery service. The B2B proposition (Annonsera) monetises retailer media spend through digital flyer placements, banner advertising, […]
TinySeats Asia
TinySeats Asia is the Asian market arm of TinySeats Europe AB (Sweden, est. 2020), founded by David Kristian Sandgren. The brand sells the TinySeats Two: a premium foldable rear-facing car seat (UN R129 i-Size, Red Dot Award 2020, Folksam Good Choice 2025) targeting urban parents who use ride-sharing, manage multiple vehicles, or travel frequently in […]