Juniper (Juniper of Sweden AB) is a Swedish D2C premium bedding brand founded in 2018 by Mathilda Wibom Westerberg, inspired by a stay at Gran Hotel Son Net in Mallorca. The brand offers 430TC Supima Sateen bed linen, 700gsm towels, bathrobes, fragrance, and decorative pillows. Products are designed in Sweden and manufactured in Portugal. The brand operates a flagship store at Grev Turegatan 50, Stockholm, and has active hotel B2B partnerships with Eilert Smith Hotel, Ekenäs Gård, and Panorama Glass Lodge Iceland. Revenue 2024: 16M SEK. Employees: 4.