Care of Beds is a Swedish premium sleep retailer operating both an e-commerce platform and 13+ physical stores across Sweden. Founded within the PEANDA AB group and incorporated in 2019, the brand curates a premium selection of Scandinavian and international sleep brands including Tempur, Hästens, Carpe Diem, and Jensen for beds, and Mille Notti, Lexington, GANT, and Gripsholm for bed linen. The brand differentiates through personalised bed-consultation appointments (sängprovning), all-inclusive delivery, and a 101% Price Guarantee.