Alicedot TrustPoint – Independent Verified Customer Survey (July 2024)

This TrustPoint is issued to Alicedot based on verified customer data collected in June 2024.

All statements are verified as part of this TrustPoint and filed below with Digital Scorecard. You can see the study details and highlighted results below.

TrustPoint Issued — July 2024

Reference: TP-2024-AliceDot-01  |  Completed  |  Consumers (B2C)  |  Sweden

An independently verified TrustPoint analysis by Digital Scorecard summarises 1,421 authenticated customer responses for Alicedot, collected in Sweden using Typeform. The TrustPoint confirms exceptionally high customer satisfaction and very strong comparative performance.

Key Verified Results

  • 1,421
    Verified and completed responses
  • Data Collection:
    26th June – 5th July 2024
  • 8.72 / 10
    Overall customer rating
  • 9.82 / 10
    Satisfied with clothing — 25.7% happy, 72.5% very happy
  • 1.70%
    Not happy with the clothing they bought
  • 92.9%
    Of verified customers recommend to others
  • 59.10%
    Say it is better or much better than alternative retailers tried — a further 40.7% say it is similar
  • 3.60%
    Say it was worse than alternatives tried — main issue is reduced range compared to larger retailers
  • 79.70%
    Say it provides good value for money (high for e-commerce clothing)
  • 18.00%
    Variation on value for money — typical for consumer purchases
  • DCI Score: 83.15 / 100
    Scores above 60 indicate strong comparative performance

Conditions Verified to Improve

Customers consistently reported high quality clothing that fits them. A large proportion buy many items over a number of years.

Issuance Record

Reference IDTP-2024-AliceDot-01
ProductPlus size female clothing (A personal style for large personalities)
Data Collection26th June – 5th July 2024
Sample Size1,421 verified client responses
Date of TrustPointJuly 2024
CountrySweden
Survey ToolTypeform (third-party)
Business FocusConsumers (B2C)
Websitealicedot.com
Verified ByDigital Scorecard
StatusCompleted
DCI Score83.15 / 100 — above 60 indicates strong comparative performance
Methodology: Verified responses collected via Typeform from authenticated customers in Sweden. Only authenticated responses were included. Digital Scorecard independently verified all data for accuracy and transparency. Clients cannot influence results. Verified customers are not rewarded for their responses.

Summary of the TrustPoint

During June 2024 a verified review of customers of Alicedot correlated the reason clients bought and to their satisfaction levels. The below table also shows how using Alicedot products has helped them compared to other options tried.

All data collected and conclusions have been undertaken and verified by Digital Scorecard. Clients cannot influence the results — we list only what verified customers have said. Verified customers are not rewarded for their responses.

 

Verified Customer Data

Below is a summary of the details that make up the Trustpoint. We can verify that real customers were asked and answered the results of which are are listed below.

How Alicedot Helped Clients

One measure of how valued Alicedot by clients is the response rate. It is one of the largest samples and response rates we have experienced.

Based on feedback from a large and robust sample of 1,421 verified customers, Alicedot clients report exceptionally high satisfaction levels. Overall satisfaction scores average 8.72 out of 10, demonstrating consistent positive experiences across a broad customer base.

One particularly meaningful indicator is the performance differential compared to products clients used in the past. This metric reflects real-life comparisons from customers with firsthand experience of competing solutions.

Scoring 83.15 out of 100, Alicedot delivers an especially high performance within the highly competitive clothing retail sector. Achieving this level of differentiation across more than a thousand verified responses underscores the strength and consistency of the customer experience.

Verified Product Satisfaction

Based on verified responses, clients shared how they rate the clothing received with a rating of 9.82 out of 10. This outcome represent recurring real-world product quality and value across the range of products.

Understanding the Differential Comparison Index (DCI)

The Differential Comparison Index (DCI) is a benchmark used to measure how well a product performs compared to other alternatives customers have tried. It is calculated from verified customer responses that compare their experience with the product to similar products on the market.

DCI is scored on a scale of 0 to 100:

60–100: Strong comparative performance — customers rate the product as better or much better than alternatives.
40–59: Comparable performance — performs similarly to competing products.
0–39: Underperformance — customers rate the product lower than alternatives.
For this TrustPoint analysis, the business achieved a DCI score of 83.15, which is considered excellent and indicates it performs significantly better than most alternatives customers have tried.
A high DCI score indicates that the product not only satisfies customers but outperforms other options they have used. This provides an independent competitiveness measure beyond standard satisfaction ratings.