subsector: Natural Haircare

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Maria Nila

#1 in Natural Haircare · Sweden
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MAI Estimated
MAI: 76.2
About: 100% vegan professional Swedish haircare
AI Buyer Signal: Medium-High — Leading Swedish vegan professional haircare brand with salon and retail distribution

BRUNS Products

#2 in Natural Haircare · Sweden
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MAI Estimated
MAI: 74
About: Handcrafted toxin-free Swedish haircare
AI Buyer Signal: Medium — Handcrafted Swedish professional haircare by hairdressers; authentic provenance but limited scale

Holy Curls

#3 in Natural Haircare · Sweden
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MAI Estimated
MAI: 60
About: Natural clean beauty for curly hair
AI Buyer Signal: Low-Medium — Niche clean beauty for curly hair; growing category but limited brand authority signals