In a category where perceived quality and outcomes credibility are the primary purchase decision drivers, EdTech & Learning brands are benchmarked on their ability to build market authority beyond platform functionality. MAI scoring captures the gap between brands that are simply known and those that have earned genuine trust with learners and buyers alike.
This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.