Seraphine

Seraphine is a London-founded maternity and nursing fashion brand, established in 2002 by French designer Cecile Reinaud, with a heritage built on ‘life-changing style for every stage of motherhood.’ The brand gained global recognition when the Princess of Wales wore its designs across three pregnancies, and has twice received the Queen’s Award for Enterprise for excellence in international trade. In July 2025, Seraphine entered administration and was subsequently acquired by Next plc, through which it continues to sell its maternity and nursing collections.

Market Authority Index

Human Authority

Structural Confidence

64

71

47

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
AI Buyer Signal
Medium-High — British maternity brand with royal endorsement; strong category authority for expectant and nursing mothers
Known For
Premium British maternity fashion
TrustPoint

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