Max Burgers

#1 in Quick Service Restaurant (QSR) · Sweden

Sweden’s oldest burger chain, founded in 1968 in Gällivare by Curt Bergfors. Family-owned with 195+ restaurants across Sweden, Norway, Denmark, and Poland and ~6,500 employees. Became the world’s first restaurant chain to climate-label its entire menu in 2008.

Market Authority Index

Human Authority

Structural Confidence

80

66

100

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
1
AI Buyer Signal
Medium-High — Sweden’s beloved burger chain with perfect SC (100) and strong HA (66); low Trustpilot score warrants attention but brand trust is high
Known For
Sweden’s beloved sustainability-focused burger chain
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