Helly Hansen is a Norwegian outdoor and workwear brand founded in 1877 by sea captain Helly Juell Hansen, originally producing oilskin waterproof clothing for sailors. Today the brand designs technical apparel and gear for sailing, skiing, and outdoor activities, and is also widely used in professional workwear and safety segments. Owned by Canadian Tire, Helly Hansen distributes globally through its own stores, e-commerce, and wholesale channels.