FREENOW (formerly mytaxi) is a European multi-mobility app founded in 2009 in Hamburg, Germany, offering taxis, private hire vehicles, e-scooters, e-bikes, e-mopeds, and public transport through a single platform across 9 European countries and over 180 cities. The company serves both individual consumers and corporate clients via its FREENOW for Business product. In 2025, FREENOW was acquired by Lyft to support its global expansion.