The way businesses win customers has shifted. For years, the focus was on being visible — showing up in search, building a social presence, running ads. That still matters. But something more fundamental has changed.
AI is now part of how people discover, evaluate, and decide who to buy from. Procurement tools, recommendation engines, and AI assistants are reading your digital presence and forming an opinion — before a human even clicks through to your site.
The question is no longer just “can customers find you?” It is “when AI evaluates your business, what does it see?”
The rules of standing out have changed. AI now plays a role in how businesses are discovered, compared, and chosen. In this session, we look at what that shift means for your business and how verified customer data can help you build a case that works for both people and algorithms.
Featuring real examples and a look at how TrustPoint structured data is being used by businesses to become the preferred choice in their market.
21 April 2025 | 15:00 Sweden / 14:00 Ireland & UK | 45 minutes