The Market Authority Index measures what algorithms, AI assistants, and informed buyers actually see when they evaluate your business. It takes less than a minute to request yours.
Most businesses invest heavily in how they present themselves online. But when an AI assistant is asked to recommend a supplier, or a buyer runs a background check before signing a contract, they are not reading your homepage. They are scanning structured data, third-party reviews, registry filings, and trust signals and patterns you may not even know exist.
The gap between how you see your brand and how the market actually reads it is your biggest hidden risk.
The Market Authority Index shows you how your brand is seen. It gives you a single, verified number from 0 to 100 that reflects your true market credibility, built entirely from independent, third-party data sources. No self-reported information. No paid placements. Just what the market can verify about you.
Every assessment produces a branded executive summary that breaks down exactly where your business stands and what to do next.
1. Your Market Authority Score
A single composite score from 0 to 100, combining Human Authority (how the market perceives your brand) and Structural Confidence (how sound your business fundamentals are).
2. Pillar Breakdown
See exactly how you perform across four key dimensions: Strategic Positioning, Proof and Validation, Trust Infrastructure, and Market Presence. Each is scored out of 25, with colour-coded bars so you can spot strengths and gaps instantly.
3. Competitive Landscape
Your score mapped against 5 to 7 competitors in your space, each with an estimated Market Authority Score and a threat-level rating. See where you stand relative to the brands your buyers are also considering.
4. AI Buyer Signal
How likely AI-powered tools and recommendation engines are to consider your brand when a buyer asks for options in your category. This is increasingly the first filter in modern purchasing decisions.
5. Priority Actions
The single most impactful steps you can take to improve your score, drawn from the full assessment. Designed to be actionable, not theoretical.
It is easy and free to request your brand Market Authority score.
Submit your brand name and website. That is all we need to get started. No login, no questionnaire, no access to your systems.
Our Market Authority Agent analyses your brand across 8 independent dimensions using only third-party, publicly verifiable data. Reviews, registry filings, structured data, press coverage, social signals, and more.
Within a few days, you receive your Market Authority Score, a full pillar breakdown, a competitive landscape analysis, and your top priority actions. All in one clear, branded report.
Buyers increasingly rely on AI assistants, comparison tools, and recommendation engines to shortlist suppliers before they ever visit a website. These tools do not read brochures. They read data.
Brands with strong, verifiable market signals get recommended. Brands without them get skipped. The shift is already underway, and it favours businesses that are structurally sound and publicly credible over those that simply spend more on marketing.
Your Market Authority Score tells you exactly how ready your brand is for this new reality, and what to fix first.
“160+ brands assessed across 28 sectors. The average score is 65 out of 100. Most businesses do not know where they stand.”
“Brands scoring 65 or above qualify for Market Authority Certification, a verified, independent mark of credibility.”
Brands that reach certification are listed in the Market Authority Directory, an independent, publicly searchable index of credible businesses. Certified brands also receive a digital badge for their website and marketing materials. Brands can use these or not and you can also decide not to be included in the directory if you prefer.
Even if your score falls below the certification threshold, the assessment is designed to show you exactly what to improve and in what order. Every score comes with clear, prioritised actions.
| Tier | Score | What It Means |
|---|---|---|
| Gold | 80 and above | A sector leader with exceptional credibility and market presence |
| Silver | 70 to 79 | Significant authority with strong fundamentals |
| Certified | 65 to 69 | A verified mark of credibility in your sector |
The Market Authority Index is Built on Independence. Each assessment is conducted in accordance to the Market Authority Standard. The business being assessed has no involvement in data collection or scoring.
Request your Market Authority Score. It is free, independent, and takes less than a minute.
Assessments are conducted in accordance with: Nugent, E. (2025). The Market Authority Standard, Version 1.1. Digital Scorecard. digitalscorecard.com/market-authority-standard/
The Market Authority Index Executive Summary and your score are free.
Just your brand name and website URL. We handle everything else using publicly available, third-party data. We also ask for your email so we can email your report to you.
About 1 minute for you to make the request. Then we send your results usually within 24 hours. Each one takes the Agent between 30 – 45 minutes and we operate a queue system.
Yes. Every assessment includes prioritised actions. Brands that act on them typically see measurable improvements within 3 to 6 months.
Only brands scoring 65 or above are listed in the public directory. Brands below the threshold are not publicly visible. Any brand can request removal at any time. Being in the directory is seen as a positive thing for a brand as it is proof that a 3rd party reviewed your brand and rated it highly in terms of trust.
We have assessed brands across 28 sectors including fashion, hospitality, life sciences, industrial manufacturing, pet supplies, professional services, and more. The methodology is sector-agnostic.