How to Build Market Authority

A 45-minute session for brands that want to build their Market Authority: the strategy that decides whether you get shortlisted, referenced and recommended by buyers, by search, and increasingly by AI. This is not about producing more content. It’s about positioning, proof and clarity.

  1. A live look at how AI describes your sector and which companies it actually names.
  2. The two drivers of market authority, and where most brands fall short.
  3. How to position so you’re chosen on fit and credibility — not compared only on price.
  4. How to become the supplier that gets recommended — by buyers, search, and AI systems.
  5. Your route to a measured baseline you can act on: the Market Authority Index.

 

A free Market Authority Index evaluation — and a real walkthrough. Everyone who joins can request a free MAI evaluation of their business. A clear baseline and a concrete game plan, not a generic report:

  • Your 0–100 score, split into Human Authority and Structural Confidence
  • Benchmarking against others in your sector
  • A gap analysis showing exactly what’s holding your score back
  • A prioritised action plan — including how to be seen by AI

Then a 30-minute one-to-one call with us to walk through your game plan and plan your next steps; hands-on, with support moving forward. Not a PDF you file away.

Built on work with hundreds of manufacturing businesses · Delivered through national programmes with Tillväxtverket and Almi.