Seraphine is a British maternity fashion brand founded in London in 2002 by French entrepreneur Cécile Reinaud, positioned as affordable luxury for expectant and nursing mothers. The brand gained global recognition as the choice of the Princess of Wales through all three of her pregnancies, and has expanded to stores in London, Paris, New York, Dubai, and Hong Kong as well as international e-commerce. Seraphine specialises in maternity and nursing wear including dresses, denim, knitwear, nightwear, and occasion pieces designed to flatter pregnant bodies.