Better delivery. More care. Stronger results.
The problem isn’t the reason. It’s that buyers rarely see it.
You get lost among dozens of similar options, louder brands, and familiar names.
TrustPoint helps businesses surface what usually stays hidden:
Not after regret. Not claims. Not slogans. Signals that only exist when defined criteria are met.
More purchase decisions, both B2B and B2C, are now mediated by AI research tools. Perplexity, ChatGPT with web access, Microsoft Copilot, and enterprise procurement platforms evaluate businesses before a human ever clicks through. These tools read structured data embedded in your site's source code. A marketing claim that says "96% of customers recommend us" is text. A TrustPoint result published with schema.org Dataset markup, with a named external creator, documented methodology, verified sample size, and a public report URL is a machine-readable data record with provenance. To an AI system performing vendor due diligence, those are categorically different signals. Every TrustPoint includes structured metadata you can embed in your site. It is not just proof for humans — it is proof that AI systems can read, verify, and reference.
When companies are viewed side by side, without brand shortcuts, outcomes change.
Businesses with strong delivery, consistency, and customer outcomes start to stand out.
Not because they claim trust but because the signals are there.
TrustPoint creates that comparison moment, before the buyer decides.
Having your own TrustPoint rebalances how your ideal clients buy.
With more people turning to AI for their needs it is important that you are seen as a credible business.
With a TrustPoint you are not just saying what you or your customers say, you are getting a verified third party saying how your clients benefit from your products or services.
TrustPoint turns your existing customers’ experiences into a credible, verified market position that helps new customers make confident buying decisions.
TrustPoint turns your operational reality into something buyers can quickly understand.
Not marketing language.
Not testimonials in isolation.
But clear signals that show:
How consistently you deliver
How transparent you are over time
How you compare to alternatives, right now
This is what confidence looks like, from the outside.
Trust isn’t a statement. It’s a pattern.
TrustPoint doesn’t reward familiarity. It reflects consistency, transparency, and delivery, over time.
Because when buyers feel confident, decisions move faster.
No commissions, no paid influence, no manipulation of results.
Statistically sound, independently administered research.
Verified, trustworthy, customer-proven.
Independent
Verified
Trustworthy
Customer-proven
As more people rely on AI platforms and automated recommendations to make decisions, credibility and trust has become the key currency.
It’s more powerful than social proof alone and we all know how valuable social proof already is.
A Swedish bedding brand discovered 91.2% of customers reported improved sleep. The entire DTC site was rebuilt around that finding. Sales have grown significantly since.
A plus-size fashion brand verified that 92.5% of customers feel more comfortable in their body. The study has now been conducted twice, building a verified track record no single review can match.
A probiotic brand proved 79% of customers reported meaningful symptom improvement, with 0% rating it worse than alternatives.
See what these 3 businesses found out and how TrustPoint can be used.
These principles are enforced through issuance criteria. If they are not met, no TrustPoint is issued. Methodology alone does not qualify an insight as a TrustPoint. Issuance depends on observed, repeatable customer patterns.
Only real, verified customers are included. No exceptions.
We do not rely on simple ratings. We use a structured, in-depth questioning framework.
Each TrustPoint is adapted to suit your business, industry and objectives.
Results cannot be bought, influenced, or edited. Each client can decide to publish their results or not.
TrustPoint was refined over years of real-world application before launch.
A structured methodology that ensures statistically robust results and full credibility.
You receive a full report with highlights you can immediately use in sales, marketing, and positioning. You decide what to make public and are always in control of how to use the results.
You will be able to use the TrustPoint badge as a confirmation of your results.
While you cannot influence the results, you can decide on what aspect to illustrate. We will not show you in a bad light and will only show what you want.
The primary reason for doing a TrustPoint is to illustrate how customers benefit from your products or services.
A TrustPoint helps your AI listing and strengthens your position by
All TrustPoint work is based on a robust methodology and all results are statistically sound. This is essential for the TrustPoint badge to have real value.
In some sectors, our findings have closely mirrored clinical trial outcomes. While TrustPoint is not a clinical trial, we apply rigorous standards to ensure accuracy, reliability, and trust.
The Differential Comparison Index (DCI) is a benchmark used to measure how well a product performs compared to other alternatives customers have tried. It is calculated from verified customer responses that compare their experience with the product to similar products on the market.
DCI is scored on a scale of 0 to 100:
A high DCI score indicates that the product not only satisfies customers but outperforms other options they have used. This provides an independent competitiveness measure beyond standard satisfaction ratings.
There are three TrustPoint levels, based on your business needs. All include a verified TrustPoint and the difference is depth and detail.
When you purchase a package we always discuss the options with you before we start so you are not locked into one package.
We offer a clear money-back guarantee.
If you’re not satisfied with your TrustPoint, you can request a refund.
As we have done this for a while we have seen that clients see the value and even sales during the process itself. That confidence allows us to remove the risk for you by offering a simple money back guarantee.
