Dobsom TrustPoint – Independent Verified Customer Survey (January 2024)

This TrustPoint is issued to Dobsom based on verified customer data collected in January 2024.

All statements are verified as part of this TrustPoint and filed below with Digital Scorecard. You can see the study details and highlighted results below.

TrustPoint Issued — January 2024

Reference: TP-2024-Dobsom-01  |  Completed  |  Consumers (B2C)  |  Sweden

An independently verified TrustPoint analysis by Digital Scorecard summarises 708 authenticated customer responses for Dobsom, collected in Sweden using Typeform. The TrustPoint confirms exceptionally high customer satisfaction, particularly in terms of clothing quality and long-term loyalty.

Key Verified Results

  • 708
    Verified and completed responses
  • 9.94 / 10
    Overall customer rating
  • 9.27 / 10
    Satisfaction with clothing (25.7% happy, 72.5% very happy)
  • 0.60%
    Not happy with the clothing purchased
  • 98.9%
    Of verified customers recommend to others
  • 59.10%
    Say it is better or much better than alternatives previously tried — a further 40.7% say it is similar
  • 3.60%
    Say it was worse than alternatives tried
  • 47.50%
    Bought within the past year — active recent customers alongside long-term loyal customers

Verified Customer Loyalty

Almost 90% of respondents use the clothing regularly. Over 40% bought their first Dobsom item more than 10 years ago, and over two thirds have been customers for more than 5 years. Over half currently own 4 or more Dobsom items. This long-term repeat purchase behaviour is a strong independent indicator of product quality.

Issuance Record

Reference IDTP-2024-Dobsom-01
ProductSportkläder för den aktiva människan med funktion, passform, smidigt och lättanvänt som ledord
Sample Size708 verified client responses
Date of TrustPointJanuary 2024
CountrySweden
Survey ToolTypeform (third-party)
Business FocusConsumers (B2C)
Websitedobsom.se
Verified ByDigital Scorecard
StatusCompleted
Methodology: Verified responses collected via Typeform from authenticated customers in Sweden. Only authenticated responses were included. Digital Scorecard independently verified all data for accuracy and transparency. Clients cannot influence results. Verified customers are not rewarded for their responses.

Summary of the TrustPoint

During January 2024 a verified review of customers of Dobsom correlated the reason clients bought and to their satisfaction levels. 

All data collected and conclusions have been undertaken and verified by Digital Scorecard. Clients cannot influence the results — we list only what verified customers have said. Verified customers are not rewarded for their responses.

Verified Customer Data

The above table is a summary of the details that make up the Trustpoint. We can verify that real customers were asked and answered the results of which are are listed below.

How Dobsom Helped Clients

One measure of how valued Dobsom is by clients is the response rate. It is one of the largest samples and response rates we have experienced.

The data in this TrustPoint is from a large and robust sample of 708 verified customers, Dobsom clients report very high satisfaction levels. They have also bought over many years this action speaks louder than any survey or words. Overall satisfaction scores of purchase is 99.4%.

Verified Product Satisfaction

Based on verified responses, clients shared how they rate the clothing received with a rating of 9.27 out of 10. This outcome represent recurring real-world product quality and value across the range of products