A full digital transformation project. Dedicated team, weekly sessions, 3–4 months. Limited to 6 clients per year.
Most businesses trying to grow digitally fall into one of two traps. The learning pit, spending months consuming information, attending webinars, testing tools, but never getting traction. Or the dopamine effect, a good week followed by a slow month, chasing short-term results with no structural change underneath.
The Digital Strategy Project is designed to break both cycles. We do not give you a plan and leave you to it. We work alongside your business for 3–4 months, building the structure, implementing the tools, and making sure the changes stick.
The result is not a document — it is a functioning digital system with a dedicated manager, weekly check-ins, and guaranteed outcomes.
It is hard and not the norm to find the step change in sales from making small changes to the existing sales process. We tend to find that we always find the big change by looking outside of the current sales. The current sales provides the clues but almost always looking at your business in a different way is where the real growth is.
While each project is unique they tend to share many of the below listed items especially as the focus is on helping you to implement. While all are linked in one way or another a project usually focuses on some of these areas ie the ones that are most important to you.
How to get more prospects and leads including the setting up of proven engagement mechanisms
This can range from website platform to e-commerce platform to content management platform.
What CRM system to use and even the role of CRM for the business.
What email system to use and the role of email sequences including their topic and timing.
Setting up your business design so you have a structure for how you work and tools you need.
Setting up and running a customer survey that will get more sales and reviews.
Define the role social media will play for you include a content plan that makes it easier for you to manage.
AI is everywhere. We tend to focus on how you can use it to attract clients and how you can use it to be more effective.
Define your content plan be that for social, your website or emails. It also includes the format so you have a mix of text, images and video.
While we work with all sorts of businesses the following are a speciality.
Small to medium size e-commerce businesses that want to grow. Typically 2 - 50 staff that wants to sell more and make more of the digital opportunities.
Consultants that want to grow their business by embracing digital and avoiding the famine and feast mentality that plagues the industry.
B2B companies have specific needs and use other means to get customers and leads. We setup a specific plan for helping B2B companies with their digital strategy.
Growing a tech company has its own challenges. We have a specific digital strategy approach for Tech businesses and a lot of data to back it up
A summary of many of the components we consider when running a digital strategy project.
Help and support to setup your objectives. We help to clarify your objectives and needs so the project is setup to achieve them.
We have a kick-off meeting either in person or online. This helps get the project off to a good start.
Your customers are central to a successful Digital Strategy. We help you to define how you can attract more of your ideal customers.
You will have a dedicated project manager who will be your primary point of contact and makes sure the project and its goals stay on track.
We can suggest and help you to setup some tools such as adding a widget, a survey, newsletter, content plan, webinar, lead magnet, quiz, email system and more.
All projects are treated in confidence and we do not work with competing clients.
We will suggest and help you define a business design. This goes from getting traffic to converting more clients to becoming known.
We have regular meetings to check on progress. These are usually weekly but depends on the project setup and phase.
At the heart of a digital strategy project is a focus on attracting customers. It also results in a business design that allows you to systemise how you work in sales & marketing to attract and serve customers in your business.
We have done strategy projects that included business design for several clients for both B2C and B2B. Many of whom got state funding to assist them to grow their business and we are brought in as a part of this work. Each case has its own merits and this is what makes them unique. In all cases we work to support the team in running their business and we take the role to empower them.
We tailor a digital strategy project to suit your needs. Why not contact today and see how we can help you.
Many times we start with a Digital Strategy workshop as it is often the best place to start. Then we can see your specific needs before we start a full blown project.
