The Market Authority Index Directory

A directory of all certified businesses. To be certified businesses need to score 65 or above on the MA Index.

Certified

MAI Score of 65 – 69

MAI Score of 70 – 79

MAI Score of 80+

#3 in Pet Retail / Equestrian · Sweden
About: Swedish digital equestrian retail specialist
AI Buyer Signal: Medium — Swedish digitally-native equestrian retailer since 2014 with balanced HA/SC (68/64); credible niche specialist with growing authority
#2 in Distillery + Visitor Center · Ireland
About: Irish whiskey tourism destination and distillery experience
AI Buyer Signal: High — Tullamore D.E.W. whiskey tourism destination in Co. Offaly; strong HA (79) and SC (88) with globally distributed William Grant brand backing
#1 in Pet Food & Nutrition · Norway
About: Norwegian raw pet food pioneer since 1988
AI Buyer Signal: High — Norwegian family-owned raw pet food producer since 1988; very high SC (93) and strong HA (78) — one of the most credible raw food brands in Scandinavia
#5 in Pet Retail / Equestrian · Sweden
About: Global equestrian e-commerce retailer
AI Buyer Signal: Medium — global equestrian e-commerce retailer since 2003 with 280,000+ SKUs; solid SC (74) but moderate HA (61) limits full authority signal
#1 in Pet Retail · Sweden
MAI: 76
About: Europe’s largest online pet retailer
AI Buyer Signal: High — Europe’s largest online pet retailer (€2.678B revenue, 30 countries); strong HA (75) and SC (78) with dominant e-commerce authority
About: Swedish premium air-dried Nordic superfood dog food
AI Buyer Signal: Low-Medium — Swedish premium air-dried dog food brand since 2014 with Nordic superfood positioning; limited buyer signal scale (HA:49, SC:45)
#1 in Distillery + Visitor Center · United Kingdom
About: World’s oldest licensed whiskey distillery
AI Buyer Signal: High — world’s oldest licensed whiskey distillery (royal licence 1608) in Bushmills; exceptional heritage authority with strong HA (80) and SC (82)
#2 in Pet Food & Nutrition · Finland
About: Finnish premium D2C dog food with vet-backed nutrition
AI Buyer Signal: Medium-High — Finnish D2C premium dog food brand since 2019 with strong HA (74) and veterinary-backed formulas; credible and growing authority
#1 in Pet Food & Nutrition · Sweden
About: Swedish frozen fresh raw dog food producer
AI Buyer Signal: Medium-High — Swedish family-owned raw dog food producer since 1993 with very high SC (91); credible species-appropriate nutrition authority
#1 in Distillery + Visitor Center · Ireland
MAI Estimated
About: World’s leading Irish whiskey brand
AI Buyer Signal: High — world’s #1 Irish whiskey brand since 1780; exceptional HA (91) and global distribution makes this one of the strongest buyer signals in any category
About: B2B furniture sourcing and supply intermediary
AI Buyer Signal: Low-Medium — Irish B2B furniture sourcing and supply intermediary since 2009; niche operation with limited public buyer signals (HA:52, SC:48)
About: Premium convertible child car seat brand
AI Buyer Signal: Low-Medium — Swedish premium child car seat brand with Asian market focus; niche product with limited buyer signal volume (HA:53, SC:39)
About: Microsoft Copilot coaching and training for HR
AI Buyer Signal: Low — boutique Microsoft Copilot coaching firm for HR professionals; very limited structural presence (SC:25) and early-stage brand signals
About: Swedish digital promotional flyer aggregator
AI Buyer Signal: Low-Medium — Swedish digital flyer aggregator since 2011; functional platform with low HA (42) and limited differentiation in buyer signals
About: Swedish healthcare workwear and accessories e-commerce
AI Buyer Signal: Low-Medium — Malmö-based Swedish e-commerce startup (2025) selling healthcare workwear to nurses and healthcare professionals; early-stage
About: Modular sustainable furniture design studio
AI Buyer Signal: Low-Medium — Malmö modular sustainable furniture micro-studio since 2020; design-led positioning but limited scale and buyer signal reach
About: Swedish handknitted fashion and accessories
AI Buyer Signal: Low — Swedish handknit fashion micro-brand (sole trader); niche craft product with very limited buyer signals and low HA/SC scores
About: Swedish maternity and nursing lingerie brand
AI Buyer Signal: Low-Medium — Swedish maternity and nursing lingerie brand founded ~2020; early-stage with limited buyer signals and small operational history
About: Pioneer of the adhesive body bra category
AI Buyer Signal: Medium — pioneering US intimate apparel brand since 1993; created the adhesive body bra category with solid HA (63) and SC (65)
About: Swedish maternity and nursing fashion brand
AI Buyer Signal: Low-Medium — Swedish maternity-nursing brand with bankruptcy and acquisition history (2024); underlying product credibility but continuity risk
#1 in Wilderness Experience · Sweden
MAI Expected
About: Pioneer aurora photography and northern lights tour operator
AI Buyer Signal: Medium-High — pioneer aurora photography tour operator with exceptional TripAdvisor standing (4.9★/2,272 reviews, Travelers’ Choice 2023–2026)
About: Specialist aurora photography and wildlife safari operator
AI Buyer Signal: Low-Medium — micro aurora photography operator since 2013 with notable BBC and NatGeo press; exceptional editorial authority, very limited scale
About: Authentic Sámi cultural experience operator
AI Buyer Signal: Medium — award-winning Sámi cultural tourism operator (TO DO Award 2023, ITB Berlin); exceptional press authority despite micro scale
#2 in Wilderness Experience · Sweden
MAI Expected
About: Historic Swedish mountain station and nature tourism hub
AI Buyer Signal: Medium-High — STF Abisko is a 123-year-old Swedish tourism institution with exceptional SC (95); part of Sweden’s most trusted outdoor network