subsector: Womenswear - Plus Size

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

AliceDot.

#3 in Womenswear - Plus Size · Sweden
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MAI: 71
About: Swedish plus-size women’s fashion with verified buyer outcomes
AI Buyer Signal: Medium-High — Swedish plus-size women’s fashion brand since 2012 with TrustPoint survey (92.5% improved body comfort) and verified buyer credibility

Zizzi

#1 in Womenswear - Plus Size · Denmark
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MAI Estimated
MAI: 82
About: Danish plus-size fashion brand
AI Buyer Signal: High — Danish plus-size fashion leader with strong HA and recognisable brand across Europe; trusted and credible in inclusive fashion niche

Ellos

#1 in Womenswear - Plus Size · Sweden
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MAI Estimated
MAI: 80
About: Swedish fashion e-commerce pioneer with inclusive sizing
AI Buyer Signal: High — Swedish fashion and lifestyle e-commerce pioneer since 1947; inclusive-size clothing brand with strong heritage and Nordic market leadership

Cellbes

#2 in Womenswear - Plus Size · Sweden
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MAI Estimated
MAI: 74
About: Swedish women’s fashion with wide size range
AI Buyer Signal: Medium-High — Swedish fashion retailer since 1954 specialising in women’s wide-size range (34–64); established heritage brand in inclusive fashion

Ulla Popken

#1 in Womenswear - Plus Size · Germany
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MAI Estimated
MAI: 72
About: German plus-size fashion brand
AI Buyer Signal: Medium-High — German plus-size fashion leader since 1987 with extensive clothing and accessory range; strong European presence and brand recognition

Taking Shape

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MAI Estimated
MAI: 62
About: Australian plus-size curve fashion brand
AI Buyer Signal: Medium — Australian plus-size fashion brand with 35+ year market leadership; credible niche positioning but limited Nordic buyer signals

StortMode

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MAI Estimated
MAI: 45
About: Swedish online plus-size women’s clothing
AI Buyer Signal: Low-Medium — Swedish online plus-size women’s clothing retailer; limited brand authority and modest HA signals relative to established competitors