subsector: Pet Retail / Equestrian

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Equestrian Stockholm

#1 in Pet Retail / Equestrian · Sweden
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MAI: 81
About: Swedish premium equestrian brand in 27 countries
AI Buyer Signal: High — Swedish premium equestrian brand since 2015 with PE backing (Priveq), 130+ retailers in 27 countries and strong HA (82); global trade credibility

Hogsta Ridsport

#2 in Pet Retail / Equestrian · Sweden
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MAI: 74
About: Swedish specialist dressage equipment retailer
AI Buyer Signal: Medium-High — Swedish specialist dressage equipment retailer since 1993 with strong SC (83) and solid HA (70); credible trusted niche authority

Horseonline

#3 in Pet Retail / Equestrian · Sweden
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MAI: 67
About: Swedish digital equestrian retail specialist
AI Buyer Signal: Medium — Swedish digitally-native equestrian retailer since 2014 with balanced HA/SC (68/64); credible niche specialist with growing authority

Hööks Hästsport

#3 in Pet Retail / Equestrian · Sweden
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MAI: 67
About: Scandinavia’s largest equestrian retail chain
AI Buyer Signal: Medium-High — Scandinavia’s largest equestrian retailer since 1931 with 50+ stores across 5 Nordic countries and strong HA (69) and SC (62)

Horze

#5 in Pet Retail / Equestrian · Sweden
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MAI: 65
About: Global equestrian e-commerce retailer
AI Buyer Signal: Medium — global equestrian e-commerce retailer since 2003 with 280,000+ SKUs; solid SC (74) but moderate HA (61) limits full authority signal

Svensk Ridsport

#6 in Pet Retail / Equestrian · Sweden
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MAI Assessed
MAI: 63
About: Swedish equestrian retail specialist
AI Buyer Signal: Medium — Swedish equestrian retail specialist since 1988 in Kungsbacka; balanced presence with solid SC (73) and moderate HA (58)