Large-scale home retail brands face a specific authority challenge: maintaining credibility and buyer trust across broad product ranges at accessible price points. MAI scoring identifies brands that have built market authority beyond price competitiveness, a critical distinction as buyers increasingly choose based on trust over convenience.
This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.