From Digital Strategy to AI Strategy
The way businesses win customers has shifted. For years, the focus was on being visible — showing up in search, building a social presence, running ads. That still matters. But something more fundamental has changed. AI is now part of how people discover, evaluate, and decide who to buy from. Procurement tools, recommendation engines, and […]
Event Migration to new site
We are migrating previous events to this new website. Over time we will have the past 12 months events moved over. If there is an event that you want to know more that is not yet visible here about just contact us.
Become the preferred choice for your customers.
In Webinar 4, we explored how businesses move from being one of many options to becoming the obvious choice. Preference still requires a decision. So now we look at becoming the preferred choice. The default. Default removes the decision entirely. Now we look into how you can become the Preferred choice for your customers. Preference […]
Why Good Companies Sound the Same — And How to Fix It
Most growing companies are good at what they do. Most growing companies are good at what they do. But when asked why customers choose them, the answers often sound like this: High quality Great service Experienced team The problem? Your competitors say the same. When your message sounds like everyone else, you get compared like […]
Digital Tools Survey
A series of 4 webinars covering the findings for the large scale survey of digital tool usage and preference among Swedish SME’s. Details and 4 recordings on this page Digital Tools Usage and Preferences Survey.