E-commerce is crowded. Thousands of brands compete for the same search terms, the same ad placements, and the same customer attention.
Most buyers cannot tell the difference between a brand that genuinely delivers and one that simply markets well.
Reviews help, but they are inconsistent, easily manipulated, and difficult to compare across platforms.
The brands that actually outperform their competitors on customer outcomes are often invisible to the buyers who would value them most.
TrustPoint gives e-commerce brands independently verified proof of what their customers actually experience. It turns real outcomes into structured, comparable data that buyers and AI systems can find, understand, and trust. It is not a review. It is a verified performance signal.
E-commerce purchasing decisions are increasingly shaped by AI. Tools like ChatGPT, Perplexity, and Google's AI Overviews are summarising, comparing, and recommending products on behalf of buyers.
When a shopper asks "what is the best mattress for back pain" or "which probiotic supplement actually works," AI systems look for verifiable, structured evidence, not marketing copy.
TrustPoint provides that evidence. Each TrustPoint is published with schema.org Dataset markup, including a named external creator, documented methodology, verified sample size, and a public report URL. This gives AI crawlers exactly the kind of machine-readable verification signal they prioritise when generating recommendations.
For e-commerce brands, this means your real customer outcomes become discoverable and citable in the AI-driven purchase journey, the moment that increasingly decides which brand gets the sale.
E-commerce buyers compare constantly. They compare prices, reviews, product specs, and delivery times. But the one thing they struggle to compare is actual customer experience -- does this product genuinely deliver what it promises?
TrustPoint levels that comparison. By independently verifying what customers actually report -- improved sleep, better comfort, reduced symptoms, higher satisfaction -- it creates a like-for-like benchmark that no amount of advertising can replicate. The comparison is based on verified outcomes, not brand claims.
Buyers see verified statistics they can trust. Not a star rating, not an influencer endorsement, but an independently verified percentage: "91.2% of customers reported improved sleep quality." That signal carries weight precisely because it was not produced by the brand. It was verified by an independent third party using a documented, repeatable methodology.
On product pages, in ad copy, across social media, and inside AI-generated recommendations, these verified outcomes become the most credible thing a buyer encounters in their decision journey.
E-commerce has a credibility gap. Brands that invest in genuine product quality often look identical online to those that invest only in marketing. TrustPoint closes that gap by making real performance visible.
Not reward based. TrustPoint cannot be purchased or influenced. The outcome reflects what customers actually report.
Verified using data. Every TrustPoint is based on independently administered research with a documented methodology and verified sample.
Independent. Digital Scorecard administers the research, analyses the data, and publishes the result. The brand cannot edit, filter, or suppress findings.
CAFÉGO, a Swedish coffee brand, verified through 177 customer responses that 85.9% rate their coffee better or much better than alternatives, with a DCI score of 85.9 and a 94.9% recommendation rate. In a category where taste is subjective and brand loyalty is hard to prove, that independently verified comparative advantage gives CAFÉGO a credible, defensible edge over competitors at the point of purchase. View the CAFÉGO TrustPoint here.
AliceDot., a plus-size fashion brand, used TrustPoint to verify that 92.5% of customers experienced improved body comfort. They conducted the study twice to build a longitudinal track record, demonstrating not just a one-off result but consistent delivery over time.
Dobsom, a Swedish sportswear brand, verified through 708 customer responses that 98.9% would recommend them to others, with an overall rating of 9.94 out of 10. Over 40% of customers have been buying Dobsom for more than ten years. For an e-commerce brand, independently verified loyalty and satisfaction at that scale is a powerful trust signal, it demonstrates consistent delivery, not a one-off campaign. View the Dobsom TrustPoint page here.
See more details from 3 businesses and how TrustPoint can be used.
These principles are enforced through issuance criteria. If they are not met, no TrustPoint is issued. Methodology alone does not qualify an insight as a TrustPoint. Issuance depends on observed, repeatable customer patterns.
Only real, verified customers are included. No exceptions.
We do not rely on simple ratings. We use a structured, in-depth questioning framework.
Each TrustPoint is adapted to suit your business, industry and objectives.
Results cannot be bought, influenced, or edited. Each client can decide to publish their results or not.
TrustPoint was refined over years of real-world application before launch.
A structured methodology that ensures statistically robust results and full credibility.
You receive a full report with highlights you can immediately use in sales, marketing, and positioning. You decide what to make public and are always in control of how to use the results.
You will be able to use the TrustPoint badge as a confirmation of your results.
While you cannot influence the results, you can decide on what aspect to illustrate. We will not show you in a bad light and will only show what you want.
The primary reason for doing a TrustPoint is to illustrate how customers benefit from your products or services.
A TrustPoint helps your AI listing and strengthens your position by
All TrustPoint work is based on a robust methodology and all results are statistically sound. This is essential for the TrustPoint badge to have real value.
In some sectors, our findings have closely mirrored clinical trial outcomes. While TrustPoint is not a clinical trial, we apply rigorous standards to ensure accuracy, reliability, and trust.
The Differential Comparison Index (DCI) is a benchmark used to measure how well a product performs compared to other alternatives customers have tried. It is calculated from verified customer responses that compare their experience with the product to similar products on the market.
DCI is scored on a scale of 0 to 100:
A high DCI score indicates that the product not only satisfies customers but outperforms other options they have used. This provides an independent competitiveness measure beyond standard satisfaction ratings.
There are three TrustPoint levels, based on your business needs. All include a verified TrustPoint and the difference is depth and detail.
When you purchase a package we always discuss the options with you before we start so you are not locked into one package.
We offer a clear money-back guarantee.
If you’re not satisfied with your TrustPoint, you can request a refund.
As we have done this for a while we have seen that clients see the value and even sales during the process itself. That confidence allows us to remove the risk for you by offering a simple money back guarantee.
