What happens when businesses verify what their customers actually think.
TrustPoint is not a customer survey. It is an independent, third-party verification of how your clients genuinely experience your business, producing data you can use to prove your value to prospects who have not yet bought from you.
A business telling prospects “our customers love us” is expected and easy to dismiss. A verified third party saying the same thing, with data, is credible.
Below are three examples of what TrustPoint revealed and what changed as a result.
Sector: Value for money quality bedding, direct to consumer | Sweden.
Bed of Scandinavia, through their business Scandbed supplies hotels with quality bedding, sells direct to consumers. The business assumed consumers were buying because of the hotel experience. TrustPoint showed otherwise.
91.2% of verified customers reported improved sleep, not a connection to hotel quality. The hotel was simply where they first experienced the product.
Armed with this insight, the entire direct-to-consumer website was rebuilt around this message: better sleep. The TrustPoint data is now embedded in the site hero, publicly visible to every new visitor.
Result: Sales have increased significantly year on year since the repositioning.
Key figures:
Sector: Plus-size fashion | Sweden
AliceDot. designs clothes for women in sizes 42–56.
The brand had a loyal, growing customer base. What it needed was a way to prove, to people who had never bought from them, what existing customers already knew.
What made this case distinctive was the audience. AliceDot. customers rate their personal interest in fashion at an average of 8 out of 10. When fashion-literate customers say your clothes are better than the alternatives, that verdict carries real weight.
TrustPoint verified that the clothes do not just fit, they change how customers feel. 92.5% feel more comfortable in their body. 80% find it easier to get dressed. 83.5% say AliceDot. is “more than just clothes.”
TrustPoint has been conducted twice, in 2024 and 2026, building a verified track record that no single review can match.
Key figures:
Sector: Health supplements / probiotics | Sweden
GutMagnific is a research-backed probiotic built on a patented five-strain formulation developed over 20 years. The product is strong. The market is not, it is crowded with brands making claims based on single added ingredients rather than total product performance.
Working with Digital Scorecard, GutMagnific developed a positioning phrase designed to make buyers pause: “Not all probiotics are the same.” TrustPoint was the evidence they would find when they looked closer.
Rather than measuring general satisfaction, the TrustPoint focused on what matters most in this market: symptom improvement. 79% of verified customers reported meaningful improvement, across IBS, SIBO, Chronic Fatigue, and Histamine Intolerance.
67.4% rated GutMagnific better than alternatives they had previously tried. 0% rated it worse.
Key figures:
In every case, TrustPoint answered questions the business could not answer itself:
Why are our customers actually buying from us?
How do we compare to the alternatives they have tried?
How do we prove this to people who have not yet bought from us?
The answers changed how each business talks about itself, not because the products changed, but because they finally had verified proof of what their customers already knew.
Your customers likely think highly of you. TrustPoint verifies it in a way that makes new customers believe it.
When someone asks an AI assistant to recommend a product or service, it does not search reviews. It looks for structured, credible, publicly available data that it can trust.
TrustPoint pages are exactly that, independently verified, data-rich, and permanently live on the web. Businesses with a TrustPoint are more likely to be surfaced, cited, and recommended by AI tools because the evidence is already there in a format AI can read and use.
This is a new and growing advantage. As AI-assisted search becomes the default way buyers discover products and services, having verified third-party proof publicly available is no longer optional, it is part of how you get found.
TrustPoint works for your current prospects. It also works for the buyers you have not met yet.
Digital Scorecard, founded by Dr Edward Nugent whose PhD research focused on business strategy and company performance, has worked with more than 5,000 businesses across Ireland, Sweden, and the UK. We have delivered over 500 verified workshops in partnership with Tillväxtverket, Region Skåne, and ALMI. Participants rated Digital Scorecard 98 out of 100 in terms of helping them increase their sales.