subsector: Undergarments & Corsetry

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Ender Legard

#1 in Undergarments & Corsetry · United Kingdom
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MAI: 76
About: London luxury lingerie with patented backless bodysuit
AI Buyer Signal: High — London luxury lingerie specialist since 2005 with patented backless bodysuit and Harrods/Net-A-Porter stockists; very strong HA (82)

NuBra

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MAI Estimated
MAI: 58
About: Original strapless backless adhesive bra brand
AI Buyer Signal: Medium — original patented adhesive bra brand since 2002; category-defining product with recognisable name but limited review signals

The London Corset Company

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MAI Estimated
MAI: 55
About: UK premium shapewear and corset retailer
AI Buyer Signal: Medium — UK online shapewear and corset retailer with functional positioning; limited brand authority signals relative to the niche

Betty and Belle

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MAI Estimated
MAI: 54
About: UK specialist bra fitting and post-surgery lingerie
AI Buyer Signal: Medium — award-winning UK lingerie specialist since 2007 known for expert fitting and post-surgery bras; strong niche but limited scale

Lace and Favour

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MAI Estimated
MAI: 52
About: UK bridal accessories and wedding shoes retailer
AI Buyer Signal: Low-Medium — UK bridal accessories retailer since 2002 with broad selection; established but limited authority signals beyond product range

Spanx

#1 in Undergarments & Corsetry · USA
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MAI Expected
MAI: 80
About: American shapewear pioneer, Sara Blakely unicorn brand
AI Buyer Signal: High — globally recognised brand (HA 78), founder story in Forbes and major press, strong Trustpilot reviews; AI buyer systems would surface this confidently