subsector: Second Hand & Resale

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Swappie

#1 in Second Hand & Resale · Sweden
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MAI Estimated
MAI: 90
About: Refurbished iPhone & iPad reseller
AI Buyer Signal: High — leading European refurbished iPhone platform with €249M revenue and strong sustainability credentials across 10+ countries

Sellpy

#2 in Second Hand & Resale · Sweden
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MAI Estimated
MAI: 85
About: Peer-to-peer secondhand resale platform
AI Buyer Signal: Medium-High — Scandinavian secondhand platform backed by H&M Group; handles full logistics end-to-end with strong brand recognition in Sweden

Vestiaire Collective

#1 in Second Hand & Resale · France
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MAI Expected
MAI: 82
About: Paris luxury fashion resale platform, authenticated pre-owned
AI Buyer Signal: High — exceptional HA (85), Kering and LVMH Luxury Ventures backed, 23M+ members, B Corp certified; dominant AI buyer signal for luxury resale discovery

Depop

#1 in Second Hand & Resale · United Kingdom
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MAI Expected
MAI: 67
About: Gen Z social fashion resale app, Etsy-owned
AI Buyer Signal: Medium — 30M+ users globally, USD 1.6B Etsy acquisition; moderate HA (63) from mixed Trustpilot data; AI systems would surface reliably but with review caveats

Vinted

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MAI Expected
MAI: 63
About: Lithuanian P2P fashion resale platform, Europe largest
AI Buyer Signal: Medium — Europe largest P2P fashion marketplace (80M+ users, EUR 3.5B) but Trustpilot 1.2/5 is a critical AI buyer trust signal failure; AI systems would flag this prominently

Revive Retail

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MAI Expected
MAI: 25
About: B2B technology platform enabling retailer secondhand resale
AI Buyer Signal: Low — very early-stage B2B startup (2023) with minimal review presence and low structural confidence; insufficient signals for AI buyer systems