DjurMagazinet is a Swedish nationwide specialist pet retail chain operating under Zoo Support Scandinavia AB, a subsidiary of Arken Zoo Holding AB within the publicly listed Musti Group. Founded in December 1999 and headquartered in Solna, the brand operates more than 20 franchise locations across Sweden and maintains an e-commerce platform for home delivery. Positioning itself around the tagline ‘Vi KAN djur!’ (We Know Pets!), the chain differentiates through in-store expertise, personalised service, and ancillary services such as grooming (Trimmis) and veterinary-adjacent services (Vettris). Product ranges cover food, accessories, and healthcare for dogs, cats, birds, fish, and small animals.