Scandinavian Bedding AB is a lean, family-run Swedish premium bedding brand selling direct-to-consumer under the Bed of Scandinavia name, having evolved from a 2004 hotel wholesale supply operation (Scandbed). With 3 employees and 18.6M SEK revenue (2024), the brand’s core proposition centres on bringing hotel-grade sleep quality into the home, supported by a verified independent customer survey, UC Gold credit standing, and named hotel partnership testimonials.