ASKET was founded in 2015 by August Bard Bringeus and Jakob Dworsky in Stockholm, Sweden. The brand’s founding concept is built on ‘The Pursuit of Less’ – creating a single, permanent collection (not seasonal) of essentials that are designed once and continuously refined, never discounted or replaced with new seasons. As of 2025, their headline tagline is ‘Permanent designs, obsessively refined.’ The brand offers full supply chain traceability via its Impact Receipt, showing factory, materials, and carbon footprint per garment.