London-based luxury lingerie specialist founded 2005 by Asia Smaga. Patented backless bodysuit (GB2548925) made to order in London. Stockists: Harrods, Net-A-Porter. Featured in Vogue, Harper’s Bazaar, Elle, NYT, Cosmopolitan Bride. Company: ENDER LEGARD LIMITED (06597598), incorporated May 2008, single director Joanna Smaga.