Independent Swedish kitchenware, tableware and gift retailer founded in 1996 by Jan-Axel Morgan Åkerblom. Sole trader (enskild firma), org number 690130-4177. Physical store at Kyrkogatan 19, 274 34 Skurup. Tagline: Allt annat än standard (Anything but standard). Direct sourcing from manufacturers, chain-independent. 30th anniversary March 25 2026. Staff: Jan-Axel and Mia. Sister brands: lergrytor.se and chefenskusin.se. Loyalty club: porla.medlemsklubb.se. Estimated revenue 3-5M SEK.