We have all been there. Have a great product and if only people knew about it they would buy.
But as we all know that the best product does not win.
The Best Marketing Wins
So the only question to answer is how do you get marketing working for your business so that you attract your ideal clients.
This is where the 10 steps to online success methodology comes in. We see many businesses make a great energetic start to then get mediocre results. We see many that take lots of actions many of which are uncoordinated making them hard to manage and scale. As you know to be successful with your Digital implementation you need to overcome many obstacles. What most businesses are missing is a co-ordinated Sales & Marketing Plan.
Knowing what to do (Marketing Strategy)
Implementation a game plan (Digital Strategy)
Getting traffic from potential customers to specific engaging webpages.
Using a specific engagement mechanism that will suit your market (Quiz / Widget / Survey / …)
Saying the right thing at the right time to Prospects, leads and customers. Segmented.
Follow up with prospects, leads and customers that is engaging to them.
Systemising Reviews, testimonials, referrals and advocates.
Know target client needs and pains
How to stand out to target clients.
Channel and partner options available to you
Turning customers into advocates
Your why. A combination of reason why and uniqueness.
A Swedish bedding brand discovered 91.2% of customers reported improved sleep. The entire DTC site was rebuilt around that finding. Sales have grown significantly since.
A plus-size fashion brand verified that 92.5% of customers feel more comfortable in their body. The study has now been conducted twice, building a verified track record no single review can match.
A probiotic brand proved 79% of customers reported meaningful symptom improvement, with 0% rating it worse than alternatives.
Every business is unique in one way or another. Therefore we use the proven model which we tailor to the specific context of your business. When we work through the 10 steps we go through many aspects from understanding how clients buy to how you can turn them into more clients and everything in between. The following items is a selection of what we cover. While all are linked in one way or another we usually focuses on some of these areas ie the ones that are most important to you.
“We work with resellers but have also set up our own E-shop to sell direct to consumers. The margins are much better in our online shop and we would really like to increase our online sales. We made good sales initially but feel we have hit a ceiling. We are doing a lot of sales and marketing activities but we are not sure what is working and it costs a lot of money. We are looking for a better structure for our digital sales and marketing and help to prioritise from a neutral advisor. ”
One of our recent e-commerce clients
We are a B2B company and would like to expand internationally, that is where our potential lies but we need sales and marketing to work better together to accomplish this. We need a Business strategy with a focus on digital that makes sense to both sales and marketing. A shared plan that we can all work from, using the same language and at the same time separate the responsibilities between sales and marketing in a much more efficient way. We are looking for a Digital Strategy that will help us accomplish this.
A recent B2B client
We are an E-com company and have been in business for a long time. We feel stuck with an old E-com platform but not sure if we can work around it or should change. It makes it hard to make changes but we are not sure if it is worth changing or if how we work is the main priority. We don’t know if we need to make the leap and change the platform or if we can work with what we have in a better way. We are keen on integrating more digital tools like an AI chat box, email sequences but the main goal is to get more leads. We are looking for help to get the right Ecom set up for our business with the right digital tools.
A recent E-commerce client
As we work through the 10 steps we do so in 3 stages. Preparation so as to make sure we achieve the objective you have and use all the data available. Discussion and agreement where we work together to form the conclusions and plan of action to implement. You leave with more than a discussion, but with a tangible picture of your sales pipeline and a plan of action. We then have a follow-up to tie up any loose ends. In some cases take actions as part of the work and for example build a survey as part of the work or build landing pages or if you have the data we will run a full analysis. At all times we are focused on the blend of strategy and implementation. The initial phone call is where we set the focus for your particular needs.
Each client has a specific focus depending on the business priorities and challenges. But they all have a common approach based on understanding the customer and how they buy.
We set a date for meeting where we focus on the 10 steps that we have gone through. At this stage there are few surprises as we like to involve you in the preparation stage. During this meeting we will go through the business and findings, the focus is to sanity check our findings and suggestions. It is to also focus on the actions you are taking and how they are working as well as changes to be made. We tend to find the blind spots during this session. Our focus is holistic in nature to see where the opportunity lies. We have all the ground work done at this stage and present it and discuss it with you in this session.
We send you our findings and document the discussions and decisions made in the meeting. We also tie up any loose ends that we discover or need further clarification.
As you can see from the many examples on this page we have helped many clients stand out both in B2B and B2C businesses. We illustrate some examples, one of our early examples where we started to use the methodology (2022) and some more recent ones where we also redeveloped their website (Nov 2025). In between we have had many other clients using the method to turn existing clients into new clients and to help them stand out to clients in their industry.
Whether you just want the facts or to use it to find how you can stand out we have a solution to fit, including implementation.
We always discuss the options with you before we start so you are not locked into one package. We also agree the best approach and specifics of your business at the start. If you are unsure where to start then the Audit is the best option. For established businesses the “how to stand out” package is ideal. We include a client survey with this option. For start-ups or those resetting or looking for a boost, then “Go all in” is the best value product you can get. Results in all cases guaranteed. We don’t tell you how to stand out – we provide the way you will stand out as actions speak louder than words.
