Kjell & Company (Kjell Group AB, Nasdaq First North: 559115-8448) is Sweden’s leading consumer electronics accessories specialist. Founded 1988, Malmö. 148 service points (117 SE, 31 NO). 10,000+ accessories range. Private labels: Linocell, Cleverio, Luxorparts, Plexgear. Additional: tech repair, used-tech resale, B2B supply, Kjell Academy. 3.25M loyalty members, 2.6M monthly visits. CEO: Sandra Gadd. 2025 revenue: MSEK 2,379.